At Affinity Sterling Mills Outlet Shopping we’re committed to protecting and respecting your privacy.

This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

We may change this Policy from time to time so please check this page occasionally to ensure that you’re happy with any changes. By using our services and website you are agreeing to be bound by this Policy.

Any questions regarding this Policy and our privacy practices should be sent by email to or by writing to Affinity Sterling Mills. Alternatively, you can telephone 01259 752 100.

Our Commitment to our Clients:

The practice is committed to ensuring that we comply with not only the letter of the law as laid down in the GDPR but also with the spirit of that legislation. Only information required by us to ensure the health and wellbeing of your animals will be processed and retained only for as long as necessary. None of the information held by us will be sold, given or otherwise shared with anyone without your prior consent or in response to a lawful request by a legally empowered body. If you wish to see your personal data held by Sterling Mills then you have a legal right to request that data and we are obliged to respond as soon as is reasonable and we will endeavour to do so within 72 hours.

What personal data is kept:

Mills Plus Cars Holders 

  • Name

  • Address

  • Telephone/mobile number, e-mail address

Newsletter Subscribers (marketing)

  • Name

  • Email address

Website Cookies

We use cookies on our website as part of our Google analytics website use monitoring tools. Whilst it doesn't identify a single person or hold any regular contact details about you, it registers certain useful information which helps us keep our website development strategy on track. Here's examples of what we look at: 

  • when a visitor uses the website

  • how many pages were within the website

  • how long a visitor spent viewing the website

Why we hold data about you:

To contact you about your Sterling Mills Plus card. 
To send information about the shops, events or promotions we offer at Sterling Mills.
For account management purposes.
To learn about how our website is used. 

Who has access to your information?

Only Sterling Mills administrative and management staff have direct access to your information. Our IT or website contractors may view data and are governed and trusted by our commercial agreement.

  • We will not sell or rent your information to third parties.

  • We will not share your information with third parties for marketing purposes.


Your choices



You have a choice about whether or not you wish to receive marketing information from us.  

If you do not want to receive direct communications from us about products and services that may benefit you then you can request a preference edit or removal from the list. If you wish to edit this information yourself, please refer to any newsletter from us and use the link in the footer of the email to access and manage your preferences. 

Click here for contact details.

Affinity Sterling Mills Plus Card Holders

Affinity Sterling Mills Plus card holders may receive information about renewal or account changes. If you no longer wish for us to hold details about your account, we must ask that you return your card to us or confirm that you have disposed of the card. 

We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not contact you for marketing purposes by post if you have indicated that you do not wish to be contacted. 

How you can access and update your information.

The accuracy of your information is important to us. If you change address or any of the other information we hold is inaccurate or out of date, please email us at:, or write to us. Please find the address on our contact page. Alternatively, you can telephone 01259 752 100.

You have the right to ask for a copy of the information Sterling Mills holds about you (we may charge a £10 administration fee for information requests) to cover our costs in providing you with details of the information we hold about you.

Security precautions in place to protect the loss, misuse or alteration of your information.

When you give us personal information, we take steps to ensure that it is treated securely.  We do not store any financial information such as debit or credit card numbers. 

Non-sensitive details (your email address etc.) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems.

Links to other websites

Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our website.

In addition, if you linked to our website from a third-party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.


Review of this Policy

We keep this policy under regular review. This policy was last updated in May 2018.